A coffee bag can carry a surprising number of claims. Origin names, roast descriptions and tasting notes are useful starting points, but they are not guarantees of quality.
What to know
Look for a clear roast date, useful brewing guidance and transparent sourcing information. If a seller provides farm or cooperative details, consider them alongside freshness and how the coffee tastes in your own cup.
Practical takeaway
For beginners, a small bag from a reputable roaster is often a better experiment than buying several kilograms on the strength of an impressive label.
Interested in discovering more about specialty coffee? Explore the Stronghearts specialty coffee website for information from the organiser.